Product Pricing strategy is important for the success of a WooCommerce Shop. In this article, we will explain about WooCommerce Dynamic Pricing and the ways to offer Dynamic Pricing in a WooCommerce Shop.

What is WooCommerce Dynamic Pricing?

The term WooCommerce Dynamic Pricing refers to modifying the price of the products automatically based on various scenarios in order to bring more sales to the WooCommerce Shop.

1. Running a Sale Campaign
The price of the products may have to be automatically reduced during the sale campaign and price should switch back to the original price once it is over.

2. Competitive Pricing
Price of the Products may have to be Increased/Decreased in order to keep up with the competing Products.

3. New Buyers
Discounts/Offers may have to be provided for new buyers in order to gain their trust. Therefore, the user may make more purchases in future.

4. Stock Clearance
Old Stocks may have to be cleared by offering a discount on the product price.

5. User Based Discounts
Discounts may have to be given for frequent buyers.

 

Solution for WooCommerce Dynamic Pricing

In order to setup Dynamic Pricing on a WooCommerce Shop, a plugin may be needed. Two of the Best Dynamic Pricing Plugins are as follows

 

1. WooCommerce Dynamic Pricing

WooCommerce Dynamic Pricing is developed by Lucas Stark. Some of the key features offered by this plugin are as follows

User Restrictions for Offering Discounts

WooCommerce Dynamic Pricing offers the following user restrictions

• All Users
• Guests
• Specific User Roles

Duration Restrictions for Offering Discounts

WooCommerce Dynamic Pricing allows you to schedule the discounts. The Start Date and the End Date for the discount can be configured.

A. Order Total Pricing

WooCommerce Dynamic Pricing Plugin allows you to offer discounts on the Order Total when your buyers purchase more than a specified amount. Discount can be offered based on the Cart Total or Category Total(Total cost of Products in a cart which belongs to a specific category).

User Restriction and Duration Restriction can be configured for Order Total Pricing.

B. User Role Pricing

This plugin allows you offer discounts to users based on their User Roles. A Fixed amount or a percentage of the product’s price can be offered as a discount.

C. Category Discounts

This plugin allows you offer discounts to products which belong to a category. A Fixed amount or a percentage of the product’s price can be offered as a discount.

D. Bulk Quantity Discounts

• Bulk Quantity Discounts can be offered for products which are linked to categories.
• The following discount can be provided
  1. Fixed Discount
  2. Percentage Discount
  3. Fixed Price
• User Restriction and Duration Restriction can be configured for Bulk Quantity Discounts.

E. Special Offer Discounts

• Buy 1 Get 1 Offers can be configured using Special Offer Discounts
• The Discount for the Offer Product can be provided in 3 ways
  1. Fixed Discount
  2. Percentage Discount
  3. Fixed Price
• User Restriction and Duration Restriction can be configured for Special Offer Discounts.

Price: $129/year

Check out more details and purchase WooCommerce Dynamic Pricing here.

 

2. SUMO Dynamic Pricing Discounts – WooCommerce Discount System

SUMO Dynamic Pricing Discounts is developed by Fantastic Plugins. Some of the Key Features Offered by this plugin are as follows

User Restrictions for Offering Discounts

WooCommerce Dynamic Pricing offers the following user restrictions

• All Users
• Logged in Users
• Guests

For Logged In Users, the restriction can further be extended to

• Selected Users
• Selected User Roles

Duration Restrictions for Offering Discounts

SUMO Dynamic Pricing Discounts allows you to Schedule the discounts. The Start Date and the End Date for the discount can be configured. Optionally you can restrict discounts to specific days of the week.

A. Quantity Discounts

• SUMO Dynamic Pricing Discounts allows you to offer Discounts if the buyer purchases more than the specified quantity.
• The following discount can be provided
  1. Fixed Discount
  2. Percentage Discount
  3. Fixed Price
• Discount can be restricted to specific products/categories.
• User Restriction and Duration Restriction can be configured for Quantity Discounts.

B. Cart Total Discounts

• Discount can be offered to the buyers based on their cart total amount.
• The following discount can be provided
  1. Fixed Discount
  2. Percentage Discount
  3. Fixed Price
• Discount can be restricted to specific products/categories.
• Discounts can be restricted to users based on the User Purchase History.
• User Restriction and Duration Restriction can be configured for Cart Total Discounts.

C. Special Offer Discounts

• Buy 1 Get 1 Offers can be configured using Special Offer Discounts.
• The Discount for the Offer Product can be provided in 3 ways
  1. Fixed Discount
  2. Percentage Discount
  3. Fixed Price
• Discount can be restricted to specific products/categories.
• Discounts can be restricted to users based on the User Purchase History.
• User Restriction and Duration Restriction can be configured for Special Offer Discounts.

D. User Role Discounts

• Discounts can be offered to users who belong to a specific User Role.
• The following discount can be provided
  1. Fixed Discount
  2. Percentage Discount
  3. Fixed Price
• Discount can be restricted to specific products/categories.
• User Restriction and Duration Restriction can be configured for User Role Discounts.

E. Category/Product Discounts

• Discounts can be offered to Products which belong to a specific Category or individual Products.
• The following discounts can be offered
  1. Percentage of Product Price as Discount
  2. Fixed Amount Discount
  3. Fixed Price Discount
• User Restriction and Duration Restriction for Discount can be set.
• Discount can be restricted to specific products/categories.

Price: $22

Check out more details and purchase SUMO Dynamic Pricing Discounts here.