Best A/B Split Testing Plugins For WordPress and WooCommerce

A/B Testing Plugins for WordPress and WooCommerce allows the Site Admin to decide the best page variation that helps in achieving goals such as boost purchase, increase subscribers, etc. Some of the best WordPress A/B Testing Plugins are developed by Multidots, Inbound Now, Jason Funk etc.

What is A/B Testing?

A/B testing also known as Split testing is the process of comparing the performance of different web page variants. Different variations of a Web page is displayed to similar visitors at the same time. The Performance of the different variations is tracked.

How does it work?

Initially, the original web page is modified according to the preferences. The modified page will be the second version of the original page. The changes made can be smaller changes like an alternative title/alternate image or huge changes like a completely redesigned page. Customers might visit the original page or modified page and their attention given to the pages will be clearly monitored. So that, you will come to know the conclusion whether the modified page has gained a positive feedback or negative feedback.

Why should one use A/B Testing?

A/B Testing allows individuals, teams and companies to make careful changes to their user experiences while collecting data based on the results. It can be used consistently to improve the experience and goal like increasing the conversion rate over a period of time.

For example: If a company wish to increase their sales, then they should try A/B Testing to make changes on the alternate product title, feature image, short description, etc.

By changing one at a time helps to know whether the changes made had a huge effect on the customers or not. Based on this experiment, you can demonstrate the other improvement to make the product in a better way.

WordPress A/B Testing Plugins

Here we will see the Best free WordPress A/B Testing plugins,

1. WordPress Landing Pages

WordPress Landing Pages is a free WordPress Plugin developed by Inbound Now. It allows you to run A/B Testing (or) Split Test on landing pages of your WordPress site without any coding changes. It helps to determine the lead flow of the site, monitor and track conversion rate.

Some of the main features offered by this plugin are as follows,

  • Create beautiful Landing Pages
    Allows you to create Landing Pages on your WordPress site using templates.
  • Visual Editor
    The plugin comes with Visual Editor to preview changes dynamically.
  • Track conversion rates
    For Continuous optimization, Plugin allows tracking conversion rates on Landing Pages.
  • Pre-populate Forms
    Increase conversion rates by Pre-populate Form with Visitors data.

Check out theĀ WordPress Landing Pages premium version which offers more features.

2. Title Experiments Free

Title Experiments Free plugin is developed by Jason Funk which helps to run A/B Testing on your page or post titles.

Some of the main features offered by this plugin are as follows,

  • Create Multiple Titles
    Multiple titles for each of your pages and post can be created.
  • Result of Experiments
    It provides the result of best Post/Page title variation with higher click-through rate.

Check out the Title Expirements premium version which offers more features.

3. Single Page Tester

Single Page Tester is a free plugin helps you to run the Split Tests in WordPress without making any changes in the code. Using this plugin, it is quite easy to create a split test for page or post.

Features offered by this plugin are as follows,

  • SEO Friendly
    Follows the Google Webmaster guidelines and recommendations.
  • Analytics
    Tracks unique visitors to each variation in a split test.
  • Cache Compatible
    Offer support for cache systems in WordPress.

Check out the Simple Page Tester premium version which offers more features

4. WordPress Calls to Action

WordPress Calls to Action plugin is a free plugin which helps to run A/B Testing on Call To Action Buttons. This Free plugin allows creating the call to action using Templates.

Some of the main features offered by this plugin are as follows,

  • Create beautiful calls to action
    Allow you to create calls to action on your WordPress site using templates.
  • Visual Editor
    It comes with Visual Editor to preview changes dynamically.
  • Popups Calls to Actions
    Call to Actions in Popups can be created for improved conversion rates.
  • Track conversion rates
    For Continuous optimization, Plugin allows tracking conversion rates on calls to action.
  • Clone existing calls to action
    It allows you to run A/B Split tests on existing calls to action by cloning them.

 

5. WordPress And WooCommerce A/B Testing

WordPress and WooCommerce A/B Testing plugin is developed by Multidots. This Plugin helps you to create variations of any of your WordPress website pages and allow you to set how many percentages of visitors should see particular variations. Based on the settings, the plugin automatically divides the traffic to each variation you created. It provides analytics of each variation and determines which variation performs well.

Features offered by this plugin are as follows,

  • A/B testing experiments
    Allows to create A/B Testing experiments.
  • Create multiple variations
    Multiple variations of a particular Web page can be created and experimented.
  • Visual page editor
    The plugin comes with visual page editor to edit each variation.
  • Script editor
    The plugin comes with Script editor to add an additional script for each variation.
  • Instant control over the experiment
    Experiments can be turned On or Off at any instant.
  • View Result
    Result for each Experiment is provided by this plugin to find best working variation.

 

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